How to Make Money Online By Creating A Cash Pulling Mini-Salesletter For Your Short Report

How to Make Money Online By Creating A Cash Pulling Mini-Salesletter For Your Short Report

Here’s how to write a cash pulling mini salesletter for your report that will make you more money than you can spend.

1. Kicker
This is a short, introductory statement located at the very top of your salespage that is used to introduce your headline.
Here are some examples –
• (Mention A Specific Group)”Attention First-Time Parents…”
• (Mention A Specific Problem With Latest Development) ”New Breakthrough Discovery For Arthritis Sufferers Shows…”
• (Mention A Credible Source)”As Seen On The Oprah Winfrey Show…”
Mention A Shocking Announcement)”You’ve Been Lied To About Teaching Qualifications!”
• (Mention A Statement Of Fact)”A Panel Of Top Experts Agree, This Is The Easiest Way To…”

2. Headline
This is the most important part of your salesletter, as it’s like an advertisement for the rest of your salesletter. It’s located at the top center of your sales page immediately below your kicker. It should be in larger, bolder print and may contain certain words highlighted in different colored text for emphasis.

This is your biggest weapon of the sales page and should be used to showcase your biggest benefit to the reader.
What is the ultimate “best reason” someone should buy your special report?
What is the most desirable result of buying your report to the reader?
What, above everything else, would be most beneficial about buying it?
This is your chance to quickly encapsulate your entire salesletter in one, eye-catching sentence that is GUARANTEED to be read by the visitor to your site.
Use Pictures. Unless they’re a glutton for taking the road less traveled, most people want the easiest route to their destination of choice. Use word pictures to describe the ultimate result most desirable to the reader. It’s not just “working from home”, it’s “working from the comfort of your home”.
Moving on, the next “part” I want to mention is the…

3. Salutation
This is where you call out to the person reading your salesletter. You can either choose to use the words ‘Dear Friend’ as it will work for many markets. However for better impact it’s great to use a salutation that identifies your target market, for example, if you’re writing to women who want to find out if their husbands are cheating on them, use the salutation, ‘Dear Soon to be Divorced Woman’, or ‘Dear Worried Wife’. That has more impact
d. Introduction/Problem statement
Virtually every good salesletter begins –in one form or another – with an introduction of a problem.
.You’re not getting enough traffic to your site.
.Your list isn’t big enough.
.You still haven’t dropped that last 10 kilograms.
.Your spouse wants a divorce.
.You can’t seem to manage your time.
. You’re not as good at tennis as you’d like to be.
. You’d like the flexibility of working from home.
.You could be happier if just one thing changed.
Serious or trivial, stated positively or negatively, real or imagined, problems are the universal driving force behind many – if not most – decisions we make. We want to avoid them, correct them, minimize them or make up for them, but make no mistake about it, they have great influence in our lives.
We’d be happier without problems, or so we think. We’d at least try to give it a try.
And, if we can’t completely eliminate our problems, it sure would be nice to have something really wonderful happening in our lives that would diminish or overshadow them. We all have things that we’d like to improve upon. Things we’d like to see changed to some degree. Things we’d like to make better.
So, one of the best ways you can begin your mini-salesletter is to establish the fact that there is a problem that needs to be addressed. Generally, by telling some kind of story that allows you to identify with the reader and the problem they face.

4. Solution
Now that you’ve established a problem, it’s time to share the solution – namely, what YOU have to offer in your “small report”!
Here’s where you let loose with the “unique sales proposition” we talked about earlier.
Without being arrogant or prideful, it’s time to talk about yourself: your experiences, your knowledge, your secret weapon, your special way of doing things.
Explain what you have to offer in your small report that will help the reader to solve the problem they are facing.

Tell a story to explain HOW you found out what you’ll be sharing in our special report.
Empathize with the reader – you’ve been where they were and look at how things have changed since you made your discovery of “what works”.
Point out what makes you different than the rest of those out there who might be offering similar products.
Refer to tips, strategies, practices, etc. that you reveal in your special report (without telling them exactly WHAT those items are, of course!)
Mention specific results you’ve achieved by using the information included in your special report.
And don’t just make claims, PROVE them, which brings us up to “part” 6, which is your “proof”…

5. Proof
Anyone can make claims about what they’ve done and what they know, but how many can prove it? And, when they prove it, how much more effective is their claim?
People, in general, are naturally skeptical. Especially those who’ve been around the block and have fallen for hype before. If you want to bridge the gap between their wallet and your order button, you’ve got to establish trust.
And the surest way to establish trust is to prove what you’re saying is true.
There are three simple things you can do to validate your claims by providing a form of evidence that I want to quickly point out…

a. PROVIDE a testimonial. It’s one thing when YOU say the information included in your special report works…it’s another thing entirely for someone else to proclaim that they’ve duplicated or exceeded your results by trying the information themselves. A testimonial from someone who’s read, used and seen results from your special report represents a voice of credibility speaking on your behalf. One or two testimonials should be sufficient for your special report mini-salesletter.

b. POINT to visual evidence. What diet program appears more legit than the one with a “before and after” photo of someone who’s lost weight? When you can provide screenshots, photographs or other “visual” evidence to substantiate your claims, it can go a long way to tear down the wall of reluctance that rests between you and your potential customer.

c. POSE a challenge. If possible, get the reader of your mini-salesletter to do something themselves to test your validity. When I was selling a course on “article writing”, I’d tell folks to go to Google.com and do a search for my name to PROVE I knew how to get write and distribute articles for profit online. It’s not always possible, but if it is, posing a challenge for the reader to do something to test you is a nice option.
When you’ve laid out your “proof”, it’s time to get specific about what’s included in your special report…
There you have it. The only thing that will prevent you from making money with this information I just shared with you is if you fail to take action. It’s not what you know that matters but what you do with what you know that counts, Take action now.

How to Price and Position your Report for Maximum Success

How to Price and Position your Report for Maximum Success

Before you decide on a price for your short report, bear in mind that your goal is to sell many reports very quickly, for a fair price. You shouldn’t be looking to charge =N=10,000 or some other monster price. Your price should be low enough to make it for the customer to buy, yet high enough for you to make a decent profit on it.

Here’s how to decide how much you should charge for your report(s):

a. Fix a price based on quality of content
One way to decide on how much your report should sell for is to judge the quality. Does it really contain information that very hard to find? If so, then you’re within your rights to charge a slightly high price.

b. Competitors’ inadequacies
Are there other people selling similar reports? If so, how much are they selling theirs for? How well and how wide do they advertise?
You need to get a feel of what your competitors (if you have any) are doing in the marketplace. This will help you decide on the best pricing strategy to use to beat them and corner the customers in the market.

If your competitors are charging a particular price, can you charge slightly lower (if there isn’t a way to really differentiate the quality of your report from theirs) to win over customers?
If your report contains far better information and is by far filled with more quantity than that of your competitors, should you charge slightly higher than they do and brag educate the customer why yours is a better choice?
See? You need to have a feel of what your competitors are doing if you have any.

c. Customer expectations
Customer expectations can also determine how much you should charge for your report.
If your customers know they’ll be getting an ebook, they’ll expect to pay less than they normally would if it was coming to them as a physical manual, since they have to still have to spend some money printing it out.
However, if they understand they’ll be receiving the report as a physical manual, then they know they’ll have to bear the cost of courier/shipping which will be included in the total sum.

Now having said all this, I’ll share with you some pricing strategies that have worked for me.
Length of Report Price
7 – 15 pages =N= 700 – =N=1,000
16 – 20 pages =N= 1,500 – =N=1,700
21-30 pages =N= 2,500

That’s it. These prices have worked great for me. They’ll work for you too.
Okay now you’ve determined your price it’s time to begin selling the product, but no, not so fast. There are a number of things you need to put in place before you can begin to sell.

Stay in touch, you’ll be learning how to put these stuff together right here.

Article Marketing Secrets- Part 4

Article Marketing Secrets- Part 4
Where to Start Submitting Articles

Choosing the right place to submit your article depends on a number of factors, and there really is no substitute for actual trial and error.

To start off with though, the most popular article directory to date is still, without a doubt, EzineArticles.com. Tests have consistently shown that articles published there have a tendency to outperform those published elsewhere.

Partly, this is due to the high Page Ranking of EzineArticles.com, but it is also due to the internal links that could really help your article out once it reaches the ‘most viewed’ link bar for a given niche.

So, if you’re thinking about starting up, it would probably be best to try out EzineArticles.com first. Should that not work for you, then there are always other simple options that are.
Simple yet Sublime: Article Marketing

Really, there are few techniques as effective as a well conducted article marketing campaign. Furthermore, there are also few techniques that are as easy to execute, provided you know the logic behind it – which you now do.

Put it to good use, and you’ll no doubt find that you get more and more traffic with each passing day.
Final Action Plan For Success

This is what you should be doing every week. If you want to succeed, if you want to be the top article marketer you deserve to be, the kind of person we’ve been talking about all along…
Follow this action plan every week and you will be well on your way to earning $100 - $200 a day within a month.

Step 1 - Find 5 products to promote

You will need to find 5 decent products to promote that fit the criteria we talked about in the above sections. Clickbank.com is a good start to find products to promote. There are new products being added daily.

Make sure they pay you enough for your time. Don't promote a product that pays you peanuts
Another great idea for the bum marketing method, one not many bums are taking advantage of (apart from Travis) is promoting residual income affiliate programs.

In short, affiliate programs that pay you every month, like web hosting. We love residual income affiliate programs. Here is how they work. You promote a product one time. A customer buys the product. Every time they come back to buy another, you make more money. Promote a product once and are paid for as long as that customer stays a customer.

For example: If you promote an autoresponder company such as Aweber and make a sale, you will make that same amount of money every month for as long as that customer stays with that autoresponder service.

Residual income affiliate programs are the wave of the future.

If you want a list of some good affiliate programs that pay this way go to....
http://www.lifetimecommissions.com
This is a website directory full of residual income affiliate programs.
Step 2 - Find at least 30 keywords for each product

This is, without a doubt, the most critical phase you’ll go through in your article marketing journey. So pay close attention to this step. Your success depends greatly on how well you perform this step.

The real goldmine is in your keyword list. So take time to correctly select the right keywords. Once you master this step, you’ll be way ahead other bum marketers.

If you don’t own a keyword research software already, you can download one for free over here.
If you wish to invest in a solid keyword research software, we recommend using Keyword Elite. It might seem a little pricey but it can really help you ALOT in your keyword research efforts.

This tool will help you speed up the process and do much more but you can simply make use of Keyword Buzz to do the job if you’re just starting out.
If you want to find more keywords, even better, but start with 30 first to see if the product will be worth it. There is nothing worse then writing 50 to 100 articles to promote a product and then realize the product doesn't covert to sales.

Sometimes, this is going to happen. It is not a big deal if you have not invested a lot of time or effort in your article writing.
This is very frustrating and it is going to happen on occasion, that's life. Some products will convert better then others.

But the very minimum articles we write for a specific product is 30.
If we write 30 articles and we make very little sales, then we know not to keep going.

The great thing about article marketing is it's a perfect way to test if products are winners for free while making money. If a product is a winner, there is nothing stopping you from advertising with Google Adwords and Ezine advertising.
Step 3 - Write the articles for your keywords

Now is the time to write your articles. You know you have a great product; you know it will convert, so there is nothing stopping you from making great money except your willingness to write a LOT of articles - Great articles.
We've given you many tips above to make this easier and more profitable for you.

If you wanted to outsource the article writing you could do that as well.
There are places that write articles for as little as $5 or even lower.
If you go to http://forums.digitalpoint.com and sign up to that forum, and go to the services for sale section, you will find many, many people offering article writing services for as little as 2 or 3 dollars a pop.

If you do decide to hire people to write articles for you, here is a tip.
Never pay upfront. Pay after the articles are completed.

Step 4 - Create your landing pages and submit your articles

Ezinearticles.com will no doubt in the future change the rules for what is acceptable as the landing page people click on in your article byline.

In the future Ezinearticles.com will probably not allow you to redirect their readers straight to a signup form for an opt-in email list. They probably won't even let you send readers straight to a sales letter or affiliate page via redirect.
So, you will have to let the reader get directed to a page on your website.

But instead of just having one page site, visitors can click on and either sign up to your free opt-in list or click straight over to the affiliate website. And on the side of the page in the navigation area, you would put links to other articles you've written.

This is likely where you will make your most money, but getting people to opt-in to a list is equally important, because you can always market your product to them later through your own email promotions.

To build a mailing list, you need an autoresponder account. And the only one we recommend is Aweber. It is the most reliable autoresponder service and
ensures your emails gets delivered to your subscribers. You can check out their 30 days trial here.

When a reader can see that there is more content to read on the topic, they will read those articles as well and get even more excited about the product you are promoting.
If you do a good job of writing articles, they will believe you have quality content to offer, and they are more likely to trust whatever products you have to recommend to them.

This is pre-selling at its best. Many people really hate giving away their email address straight away just to get more information, so give it to them free repeatedly, and they will eventually WANT to give you their email address.

There is already too much junk mail out there, so more and more people want something tangible immediately. They do not want you to bombard them with crap, so just don’t do it. Do as I say and make money the right way.

Once you have created your landing page, submit your articles MANUALLY to Ezinearticles.com and Goarticles.com. Those are the only article directories we use.

Step 5 - Double up on your keywords

By now you should have written 150 articles and submitted them to the relevant article directories. Now it’s time to track your results.

It’s really important to track your results so you know which keywords or articles are working well for you so you can increase your efforts on those.
You can login to your Clickbank account to check your tracking stats based on the different links you’ve set up in Step 3.

If after a few weeks, you find a certain product is doing really well, double up.
Like we explained before, create a second Ezinearticles.com account and write the same articles again under this different person’s account.

Also go and look for other keywords you can write articles on.
Milk it for all it's worth.
Do all of this for 4 weeks straight and if you are not seeing $100 or more a day in your Clickbank account, I will be surprised. This system WILL work if you try it. It is not another “tactic”, it is THE magic key you have been looking for, a way to be lazy and make money. Who doesn’t want to live life like that?

All the best!

Reasons Why People Fail Online And How To Avoid Their Mistakes

Reasons Why People Fail Online And How To Avoid Their Mistakes

The Biggest Truth About Making Money Online

YOU ARE ON YOUR OWN!

There’s nobody who cares about you. No guru cares about you. Yeah, they’ll fulfill their own part especially the real ones, not the pretenders, will do everything they promise to do for you because you’re a customer, but beyond that, you’re on your own.

If you want success to happen for you, YOU must take responsibility for it. Only you can make succeed. Don’t wait for anybody to do it for you. Don’t expect any guru to spoon-feed you. You MUST DECIDE to learn everything you need to learn to achieve success online. And I tell you it’s plenty.

Now, don’t be scared. It’s really easy. All it takes is a decision to say, ‘starting today, I’ll learn everything there is to learn about this business, so I can achieve success in it’.

A lot of new, aspiring or even knowledgeable internet marketers amuse me. They will blame a secondary school student for failing an exam because they didn’t study hard enough. Yet they fail online because, wait for it, they refused to study hard enough! That’s smells like hypocrisy to me.

Stop Blaming Gurus

It’s not their fault you’re failing online. Yes, I agree, most of them are arrogant and full of themselves, and many more pretender gurus are full of beans but seriously it’s not their fault you’ve not achieved success yet.

And stop asking any guru for that one magic solution to success online. There’s none! The next time someone asks me to tell him/her or the one secret we gurus are hiding and never want to reveal, I’ll ………………(okay just joking).

Seriously, though there’s nothing we’re hiding. So stop asking okay? It’s aggravating! If you don’t believe that, I’ll let you wallow in our ignorance.

The Cardinal Rule Of Success Online Is…

Do what the gurus do, not what they teach! They may teach you the wrong things but they will only do the right ones for themselves.

Here’s an example: A guru might go out there and learn how blogging works, he may or may not set-up one, hell he may or may not even earn money from blogging but he thoroughly learns how it works.

Then, he’ll do a DVD video teaching how it works, and next takes an advert advertising the DVD. 50,000, readers see his advert and maybe 1,000 are interested, and out of that number, 50 buy the DVD for =N=5,000. Each DVD costs him =N=2,000 to produce and send to the buyer meaning he’s left with =N=3,000.

Now multiply this by 50 buyers, a healthy profit of =N=150,000 and I’m telling you this won’t take him over 3-4 weeks to achieve. Don’t forget, there are still 950 people left who’re still interested in blogging, so he can continue to advertise the DVD each month and make =N=150,000. Over the next the 12 months the guru would have sold 600 DVDs (50 x 12) and made =N= 1,800,000. That’s one million, eight hundred thousand naira.

Now what about the folks who bought the DVD? At least 95% of them will fail. Here’s why:

The first month they get the DVD, they’re pretty excited. They build a blog, put articles and their Adsense codes on it, and then sit back waiting for their accounts to get filled up. Every minute they’re logging into that account, checking and seeing only pennies.

They then realize, ‘Oh my God, I won’t make money without traffic’. So they reluctantly try to generate some traffic and because they don’t want to do the work associated with generating traffic to their websites, by the second month, they quit and are looking for something new. If you’ve ever tried blogging and failed, I can guarantee this is exactly what happened to you. Come on don’t deny it.

By the way, if you thought there was an easy way to riches, forget it! Pal, seriously I believe you’re clever enough to know there isn’t one and it doesn’t matter how books you’ve read titled, ‘Easy Way To Riches’. There isn’t one. Period.

Here’s the lesson: The guru is running an information marketing business, one of the easiest and most lucrative businesses to get into.

The sensible thing for you to do is not do what the guru teaches (BLOGGING) but he does (INFORMATION MARKETING).

If blogging appeals to you, by all means go ahead, just be prepared for the work (and it’s a lot of work). I run several blogs myself, but I use them to help me sell my information products faster and easier

All right enough of the home training. Let me show you exactly why people fail online:

A lot of folks can’t get their thinking together to focus on one thing. They’ve bought all kinds of information products on different subjects, yet they’re still not making money. And you know what the reason they’re not making money is because they’re buying all kind of information products!

Are you chasing the dream? You don’t know what I mean? Chasing the dream means you’re buying up the latest internet marketing product promising the latest trick in the book. If this is you STOP! (as if you’d listen) but seriously STOP!

I’m sorry to disappoint you but the latest thing in town won’t make you rich. It will only make you poor. Stop looking for the latest trick, there isn’t one, despite what anyone has told you to the contrary. The current thing everywhere now is Twitter! Twitter? Are you kidding me?

People just love the fact they’re learning new things and forget the reason they got into this business in the first place is to learn a method that will make them money on a steady basis. Now, what’s how can you build a steady stream of income if you’re running around chasing the latest trick. One week you’re blogging, the next you’re flipping websites, the next you’re selling information products, STOP IT!

Concentrate on one thing, and get good at it. Now isn’t it surprising the gurus you know are known for one major thing.

But of course we have a lot of other income streams. See, despite the fact we do a lot of stuff to make money, we are so very good at one of them. We didn’t start out being great at everything, we started out being great at one! That’s the way wise internet marketers do it.

Now does this mean I don’t buy information products? By all means I do? Almost every week, I buy one!

The difference is I buy like a seller, not like a consumer. A seller buys an information product to get new ideas he can implement immediately. A consumer on the other hand, buys to learn the latest trick so he can feel secure in knowing the latest things.

Stop Thinking Like A Consumer, Think Like A Producer

How to Make Money with Google Adsense

How to Make Money with Google Adsense

How Adsense Works – Crash Course:

Google Adsense is one of the most widely known programs for publishers to make money around. Basically Google has Adwords where advertisers log in and bid on keywords to display their URL. Publishers then display Google Adsense on their website and the highest paying bids from advertisers show up in the ads (just like the Adsense ads on this website).

How to Make Money with Adsense:

First you need to have a website before you can sign up for Adsense. So go sign up for a HostGator webhosting account, install Wordpress blogging software and get a website up and running, then sign up for an account here. It will take 2 – 3 days on average to get approved, but it may take a little longer on occasion.

After you get approved you can log in and start creating ads. As you create your ads, I highly suggest you create channels to keep track of your clicks for that individual ad. That way you can determine which units are performing best and adjust accordingly.

Where should you place your Adsense?

Google created this heat map which shows generally where most visitors eyes go:

I’ve found that placing the ads within content are also the best performing as they are right near visitors eyes.

What colors should you use?

Again, based on personal testing I’ve found using a white background on my web sites and white background on the color of the ads works best. For the title of the ad / URL I use the same color that the headings / URL links are elsewhere on the website. Then I keep the text the same color. I’ve found that the better you blend the ad unit the better it performs, but again this can be different for everyone so test everything.

You can only make money with traffic

Now that you’ve read through this first list of items and know how to get Adsense, place Adsense units and which colors you should use you’ll probably want to know how to make money now right? I’ ll like most things online it all comes down to traffic. You truly need to have traffic to earn money online. You can do this by writing great content, commenting on other blogs, optimizing your blog for SEO and sticking with a subject your passionate about.

Tagged: Ad Colors, Ad Placement, Google Adsense

SIMPLE BUT FAST PRODUCT CREATION STRATEGIES

SHOCKING REVELATION!!!

The Only important MBA

Massive Bank Account


WHY YOUR OWN PRODUCT?

.Build list of paid customers

.Branding

.Increased credibility

.Expert status

.Fast relationship building opportunity

.100% profit

.Opportunity to recruit affiliate



"I would rather get 1% of the efforts of each of 100 men than 100%

of the effort of one men" Paul Getty



17 Perfect Product Checklist


1. Demand for the product should already exist among qualified customers

2. Product benefits are easily understood and recognized by potential customers

3. Product is unique in that not many competitors offering similar product targeting this market

4. Product has high perceived value and can justify a higher selling price

5. Product can be created just once, but sold many times

6. Product has low or zero duplication costs

7. Product is easy to package or can be delivered electronically

8. Product is inexpensive to ship or can be be delivered electronically

9. Orders for product can be filled automatically by an online auto-pilot system

10.Product requires little or no after sales support

11.Product appeals to professionals and others with money to spend

12.Product has repeat sales or back end sales potential

13.Product is always paid for before it is delivered

14.Product is such that I can create it myself - giving me full ownership rights

15.Product can be developed in a reasonable time period

16.Product has buy out potential

17.Best Product To Create And Sell On Internet?





DIGITAL (INFORMATION) PRODUCT


Why?


.Fast to create, fast to market

.No inventory to stock

.Low startup costs

.There's no shipping and handling

.Instant delivery, leveraging the incredible power of "instant gratification" for your customers

.Benefiting from impulse purchases. Note: the vast majority of purchases are "impulse" driven

.Instant income




Different Forms of……..


.Downloadable templates and worksheets

.Downloadable books and reports

.Downloadable software

.Downloadable add-ons and plug-ins that piggyback onto popular software packages

.Downloadable audio files (ie cell phone ring tones)

.Downloadable video files

.Downloadable resources for professionals (ie - graphics for video and DVD producers)

.Downloadable training courses

.Subscription web site app-on-tap (application on tap)

.Subscription web site download library

.Pay per view access to videos

.DVDs and CDs




Product creation baby steps


What is the first thing to do?



What is a Niche?

A distinct segment of a market.




What makes a good niche market?


.The market must be easily defined and reachable

.Small enough and large enough

.Enough people with money to spend

.Passionate/Desperate

.Available advertising sources

.Must lend itself to information products

.Opportunity to sell backend products



Ways To Identify a Niche


.YOU

.Your Environment

.Idea Hangouts Online

.Solution Search



Money Equation


Ep2 = EM

Tools to use:

wordtracker

http://freekeywords.wordtracker.com/

Google Adwords: keyword tool

https://adwords.google.com/select/KeywordToolExternal



Simple–Fast Product Creation Strategies


.Research and compile

.Interview Expert

.Record Your Own Tips and Advice

.Outsource

.Turn Existing Content Into Products

.Republish Existing Information/To New Format or Market

.Co-Create A Product

.Purchase 'Private Label' Rights

.Hands-On Video Or Camtasia Presentations

.Public Domain Information

.Case Studies - press release, successful sales copies etc

.Checklists and/or "Top 10" Lists

.Sell Your Ideas - instead of creating it - simply sell it as e-book or membership

.Hold A Contest

.Templates, Forms, Etc. - graphic designer can create ebook templates,

. header templates, etc, copywriter could offer web copy templates.

.Resources List - compilation of useful resources to your market

.Creating Directories and guides - of sites, resources, software or even businesses

and offer some information on each.

.Capitalize on Trends and Fads

21 Success Secrets of Self-Made Millionaires

21 Success Secrets of Self-Made Millionaires

The 21 Success Secrets of Self-Made Millionaires
The common principles and practices of all men and women who become millionaires in one generation.

1. Dream Big Dreams - How to visualize, imagine and create an exciting picture of personal wealth and prosperity;

2. Develop a Clear Sense of Direction - Learn a powerful, proven goal-setting exercise that can change your life;

3. See Yourself As Self-Employed - How to take complete control of your career and your financial life;

4. Do What You Love To Do - Identify the ideal work for you and then get paid well for doing it;

5. Commit to Excellence - How to move into the top 10% in your field and be paid more than ever before;

6. Work Longer and Harder - How to organize your time so you get more done and contribute more value;

7. Dedicate Yourself to Lifelong Learning - How to continually upgrade your talents and abilities to earn more money;

8. Pay Yourself First - The most powerful process of wealth accumulation ever discovered and how you can use it;

9. Learn Every Detail of the Business - How to become an expert in your chosen field and double your income;

10. Dedicate Yourself to Serving Others - The starting point of all personal fortunes and how to begin;

11. Be Absolutely Honest With Yourself and Others - How and why personal integrity goes hand in hand with financial success;

12. Set Priorities and Concentrate Single-mindedly - The importance of focusing on your most important tasks all day long;

13. Develop a Reputation for Speed and Dependability - How to give yourself the winning edge in everything you do;

14. Be Prepared to Climb From Peak to Peak - Learn how to recognize the cycles and trends that can make you rich;

15. Practice Self-Discipline In All Things - Develop the most important quality for financial success;

16. Unlock Your Inborn Creativity - Learn how to solve any problem, overcome any obstacle, achieve any goal;

17. Get Around The Right People - The important of surrounding yourself with winners at each stage of your career;

18. Take Excellent Care of Your Physical Health - How to develop and maintain high levels of energy and fitness;

19. Be Decisive and Action Oriented - How to identify the most important action steps you can take immediately;

20. Never Allow Failure To Be An Option - How to overcome the fears that hold most people back;

21. Pass the "Persistence Test" - Learn how to bounce back from defeat and never, never give up.

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