How to Price and Position your Report for Maximum Success

How to Price and Position your Report for Maximum Success

Before you decide on a price for your short report, bear in mind that your goal is to sell many reports very quickly, for a fair price. You shouldn’t be looking to charge =N=10,000 or some other monster price. Your price should be low enough to make it for the customer to buy, yet high enough for you to make a decent profit on it.

Here’s how to decide how much you should charge for your report(s):

a. Fix a price based on quality of content
One way to decide on how much your report should sell for is to judge the quality. Does it really contain information that very hard to find? If so, then you’re within your rights to charge a slightly high price.

b. Competitors’ inadequacies
Are there other people selling similar reports? If so, how much are they selling theirs for? How well and how wide do they advertise?
You need to get a feel of what your competitors (if you have any) are doing in the marketplace. This will help you decide on the best pricing strategy to use to beat them and corner the customers in the market.

If your competitors are charging a particular price, can you charge slightly lower (if there isn’t a way to really differentiate the quality of your report from theirs) to win over customers?
If your report contains far better information and is by far filled with more quantity than that of your competitors, should you charge slightly higher than they do and brag educate the customer why yours is a better choice?
See? You need to have a feel of what your competitors are doing if you have any.

c. Customer expectations
Customer expectations can also determine how much you should charge for your report.
If your customers know they’ll be getting an ebook, they’ll expect to pay less than they normally would if it was coming to them as a physical manual, since they have to still have to spend some money printing it out.
However, if they understand they’ll be receiving the report as a physical manual, then they know they’ll have to bear the cost of courier/shipping which will be included in the total sum.

Now having said all this, I’ll share with you some pricing strategies that have worked for me.
Length of Report Price
7 – 15 pages =N= 700 – =N=1,000
16 – 20 pages =N= 1,500 – =N=1,700
21-30 pages =N= 2,500

That’s it. These prices have worked great for me. They’ll work for you too.
Okay now you’ve determined your price it’s time to begin selling the product, but no, not so fast. There are a number of things you need to put in place before you can begin to sell.

Stay in touch, you’ll be learning how to put these stuff together right here.