How to Make Money Online By Creating A Cash Pulling Mini-Salesletter For Your Short Report

How to Make Money Online By Creating A Cash Pulling Mini-Salesletter For Your Short Report

Here’s how to write a cash pulling mini salesletter for your report that will make you more money than you can spend.

1. Kicker
This is a short, introductory statement located at the very top of your salespage that is used to introduce your headline.
Here are some examples –
• (Mention A Specific Group)”Attention First-Time Parents…”
• (Mention A Specific Problem With Latest Development) ”New Breakthrough Discovery For Arthritis Sufferers Shows…”
• (Mention A Credible Source)”As Seen On The Oprah Winfrey Show…”
Mention A Shocking Announcement)”You’ve Been Lied To About Teaching Qualifications!”
• (Mention A Statement Of Fact)”A Panel Of Top Experts Agree, This Is The Easiest Way To…”

2. Headline
This is the most important part of your salesletter, as it’s like an advertisement for the rest of your salesletter. It’s located at the top center of your sales page immediately below your kicker. It should be in larger, bolder print and may contain certain words highlighted in different colored text for emphasis.

This is your biggest weapon of the sales page and should be used to showcase your biggest benefit to the reader.
What is the ultimate “best reason” someone should buy your special report?
What is the most desirable result of buying your report to the reader?
What, above everything else, would be most beneficial about buying it?
This is your chance to quickly encapsulate your entire salesletter in one, eye-catching sentence that is GUARANTEED to be read by the visitor to your site.
Use Pictures. Unless they’re a glutton for taking the road less traveled, most people want the easiest route to their destination of choice. Use word pictures to describe the ultimate result most desirable to the reader. It’s not just “working from home”, it’s “working from the comfort of your home”.
Moving on, the next “part” I want to mention is the…

3. Salutation
This is where you call out to the person reading your salesletter. You can either choose to use the words ‘Dear Friend’ as it will work for many markets. However for better impact it’s great to use a salutation that identifies your target market, for example, if you’re writing to women who want to find out if their husbands are cheating on them, use the salutation, ‘Dear Soon to be Divorced Woman’, or ‘Dear Worried Wife’. That has more impact
d. Introduction/Problem statement
Virtually every good salesletter begins –in one form or another – with an introduction of a problem.
.You’re not getting enough traffic to your site.
.Your list isn’t big enough.
.You still haven’t dropped that last 10 kilograms.
.Your spouse wants a divorce.
.You can’t seem to manage your time.
. You’re not as good at tennis as you’d like to be.
. You’d like the flexibility of working from home.
.You could be happier if just one thing changed.
Serious or trivial, stated positively or negatively, real or imagined, problems are the universal driving force behind many – if not most – decisions we make. We want to avoid them, correct them, minimize them or make up for them, but make no mistake about it, they have great influence in our lives.
We’d be happier without problems, or so we think. We’d at least try to give it a try.
And, if we can’t completely eliminate our problems, it sure would be nice to have something really wonderful happening in our lives that would diminish or overshadow them. We all have things that we’d like to improve upon. Things we’d like to see changed to some degree. Things we’d like to make better.
So, one of the best ways you can begin your mini-salesletter is to establish the fact that there is a problem that needs to be addressed. Generally, by telling some kind of story that allows you to identify with the reader and the problem they face.

4. Solution
Now that you’ve established a problem, it’s time to share the solution – namely, what YOU have to offer in your “small report”!
Here’s where you let loose with the “unique sales proposition” we talked about earlier.
Without being arrogant or prideful, it’s time to talk about yourself: your experiences, your knowledge, your secret weapon, your special way of doing things.
Explain what you have to offer in your small report that will help the reader to solve the problem they are facing.

Tell a story to explain HOW you found out what you’ll be sharing in our special report.
Empathize with the reader – you’ve been where they were and look at how things have changed since you made your discovery of “what works”.
Point out what makes you different than the rest of those out there who might be offering similar products.
Refer to tips, strategies, practices, etc. that you reveal in your special report (without telling them exactly WHAT those items are, of course!)
Mention specific results you’ve achieved by using the information included in your special report.
And don’t just make claims, PROVE them, which brings us up to “part” 6, which is your “proof”…

5. Proof
Anyone can make claims about what they’ve done and what they know, but how many can prove it? And, when they prove it, how much more effective is their claim?
People, in general, are naturally skeptical. Especially those who’ve been around the block and have fallen for hype before. If you want to bridge the gap between their wallet and your order button, you’ve got to establish trust.
And the surest way to establish trust is to prove what you’re saying is true.
There are three simple things you can do to validate your claims by providing a form of evidence that I want to quickly point out…

a. PROVIDE a testimonial. It’s one thing when YOU say the information included in your special report works…it’s another thing entirely for someone else to proclaim that they’ve duplicated or exceeded your results by trying the information themselves. A testimonial from someone who’s read, used and seen results from your special report represents a voice of credibility speaking on your behalf. One or two testimonials should be sufficient for your special report mini-salesletter.

b. POINT to visual evidence. What diet program appears more legit than the one with a “before and after” photo of someone who’s lost weight? When you can provide screenshots, photographs or other “visual” evidence to substantiate your claims, it can go a long way to tear down the wall of reluctance that rests between you and your potential customer.

c. POSE a challenge. If possible, get the reader of your mini-salesletter to do something themselves to test your validity. When I was selling a course on “article writing”, I’d tell folks to go to Google.com and do a search for my name to PROVE I knew how to get write and distribute articles for profit online. It’s not always possible, but if it is, posing a challenge for the reader to do something to test you is a nice option.
When you’ve laid out your “proof”, it’s time to get specific about what’s included in your special report…
There you have it. The only thing that will prevent you from making money with this information I just shared with you is if you fail to take action. It’s not what you know that matters but what you do with what you know that counts, Take action now.