SIMPLE BUT FAST PRODUCT CREATION STRATEGIES

SHOCKING REVELATION!!!

The Only important MBA

Massive Bank Account


WHY YOUR OWN PRODUCT?

.Build list of paid customers

.Branding

.Increased credibility

.Expert status

.Fast relationship building opportunity

.100% profit

.Opportunity to recruit affiliate



"I would rather get 1% of the efforts of each of 100 men than 100%

of the effort of one men" Paul Getty



17 Perfect Product Checklist


1. Demand for the product should already exist among qualified customers

2. Product benefits are easily understood and recognized by potential customers

3. Product is unique in that not many competitors offering similar product targeting this market

4. Product has high perceived value and can justify a higher selling price

5. Product can be created just once, but sold many times

6. Product has low or zero duplication costs

7. Product is easy to package or can be delivered electronically

8. Product is inexpensive to ship or can be be delivered electronically

9. Orders for product can be filled automatically by an online auto-pilot system

10.Product requires little or no after sales support

11.Product appeals to professionals and others with money to spend

12.Product has repeat sales or back end sales potential

13.Product is always paid for before it is delivered

14.Product is such that I can create it myself - giving me full ownership rights

15.Product can be developed in a reasonable time period

16.Product has buy out potential

17.Best Product To Create And Sell On Internet?





DIGITAL (INFORMATION) PRODUCT


Why?


.Fast to create, fast to market

.No inventory to stock

.Low startup costs

.There's no shipping and handling

.Instant delivery, leveraging the incredible power of "instant gratification" for your customers

.Benefiting from impulse purchases. Note: the vast majority of purchases are "impulse" driven

.Instant income




Different Forms of……..


.Downloadable templates and worksheets

.Downloadable books and reports

.Downloadable software

.Downloadable add-ons and plug-ins that piggyback onto popular software packages

.Downloadable audio files (ie cell phone ring tones)

.Downloadable video files

.Downloadable resources for professionals (ie - graphics for video and DVD producers)

.Downloadable training courses

.Subscription web site app-on-tap (application on tap)

.Subscription web site download library

.Pay per view access to videos

.DVDs and CDs




Product creation baby steps


What is the first thing to do?



What is a Niche?

A distinct segment of a market.




What makes a good niche market?


.The market must be easily defined and reachable

.Small enough and large enough

.Enough people with money to spend

.Passionate/Desperate

.Available advertising sources

.Must lend itself to information products

.Opportunity to sell backend products



Ways To Identify a Niche


.YOU

.Your Environment

.Idea Hangouts Online

.Solution Search



Money Equation


Ep2 = EM

Tools to use:

wordtracker

http://freekeywords.wordtracker.com/

Google Adwords: keyword tool

https://adwords.google.com/select/KeywordToolExternal



Simple–Fast Product Creation Strategies


.Research and compile

.Interview Expert

.Record Your Own Tips and Advice

.Outsource

.Turn Existing Content Into Products

.Republish Existing Information/To New Format or Market

.Co-Create A Product

.Purchase 'Private Label' Rights

.Hands-On Video Or Camtasia Presentations

.Public Domain Information

.Case Studies - press release, successful sales copies etc

.Checklists and/or "Top 10" Lists

.Sell Your Ideas - instead of creating it - simply sell it as e-book or membership

.Hold A Contest

.Templates, Forms, Etc. - graphic designer can create ebook templates,

. header templates, etc, copywriter could offer web copy templates.

.Resources List - compilation of useful resources to your market

.Creating Directories and guides - of sites, resources, software or even businesses

and offer some information on each.

.Capitalize on Trends and Fads